Hirschman, Elizabeth C. and Morris Holbrook (1982), “Hedonic Consumption: Emerging Concepts, Methods, and Propositions, Journal of Marketing, 46 (Summer), 92–101. Escalas, Jennifer Edson and Barbara B. Stern (2003), “Sympathy and Empathy: Emotional Responses to Advertising,” Journal of Consumer Research, 29 (March), 566–78. eQhe1��$i�+S�) First and foremost among these myths is that consumer culture theorists study particular contexts as ends in themselves; therefore, the argument goes, CCT contributes little to theory development in consumer research (Lehmann 1999; Simonson et al. 0000109853 00000 n
Vargo, Stephen L. and Robert F. Lusch (2004), “Evolving toward a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January), 1–17. Bonsu, Samuel K. and Russell W. Belk (2003), “Do Not Go Cheaply into That Good Night: Death Ritual Consumption in Asante Ghana,” Journal of Consumer Research, 30 (June), 41–55. Lutz, Richard (1989), “Presidential Address: Positivism, Naturalism, and Pluralism in Consumer Research; Paradigms in Paradise,” in Advances in Consumer Research, Vol. (2003) explore how desiring consumer subjects are constituted by the marketplace ideals promulgated in the discourses of global corporate capitalism (also see Murray 2002; Thompson and Tambyah 1999). 0000003581 00000 n
One area conspicuously absent from this review, and by implication JCR, is broader analyses of the historical and institutional forces that have shaped the marketplace and the consumer as a social category (e.g., Cohen 2003). Consumer culture theory concerns the coconstitutive, coproductive ways in which consumers, working with marketer-generated materials, forge a coherent if diversified and often fragmented sense of self (Belk 1988; McCracken 1986). Arnould, Eric J. and Melanie Wallendorf (1994), “Market Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation,” Journal of Marketing Research, 31 (November), 484–504. 52, ed. Holt, Douglas B. Ritzer, George (1993), The McDonaldization of Society, Thousand Oaks, CA: Sage. The theoretical understanding of structural predisposing has been significantly developed by research on the design and management of servicescapes (both built and natural) and the systematic effects they exert over consumer experiences (McAlexander et al. Susan M. Broniarczyk and Kent Nakamoto, Provo, UT: Association for Consumer Research, 1–4. In prior work, we characterized the cross-fertilization that can arise from this kind of conversational interaction and poaching as retextualization (Thompson, Stern, and Arnould 1998), whereby theoretical insights and constructs from one paradigmatic conversation are reconceptualized and reworked in relationship to a different paradigmatic vernacular. Consumer culture theory has its historical roots in calls for consumer researchers to broaden their focus to investigate the neglected experiential, social, and cultural dimensions of consumption in context (Belk 1987a, 1987b; Holbrook and Hirschman 1982). ——— (2004), How Brands Become Icons: The Principles of Cultural Branding, Cambridge, MA: Harvard Business School Press. Borgmann, Albert (2000), “The Moral Complexion of Consumption,” Journal of Consumer Research 26 (March), 418–22. Peñaloza, Lisa (1994), “Atravesando Fronteras/Border Crossings: A Critical Ethnographic Study of the Consumer Acculturation of Mexican Immigrants,” Journal of Consumer Research, 21 (June), 32–53. In its previous form, psychoanalysis was a form of therapy that placed the patient in the center, but not always in a positive manner. Scott, Linda M. (1990), “Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising,” Journal of Consumer Research, 17 (September), 223–36. 19, ed. Thorbjørn Knudsen, Søren Askegaard, and Niels Jørgensen, Copenhagen: Thomson, 13–35. ——— (2001), “ACR Presidential Address: Consumer Behavior as Social Science,” in Advances in Consumer Research, Vol. Abstract In this interview for Think magazine (April ’’92), Richard Paul provides a quick overview of critical thinking and the issues surrounding it: defining it, common mistakes in assessing it, its relation to communication skills, self-esteem, collaborative learning, motivation, curiosity, job skills for the future, national standards, and assessment strategies. A Dialectical Theory of Consumer Culture and Branding,” Journal of Consumer Research, 29 (June), 70–90. We further suggest that this body of research fulfills recurrent calls by Association for Consumer Research (ACR) presidents and other intellectual leaders for consumer research to explore the broad gamut of social, cultural, and indeed managerially relevant questions related to consumption and to develop a distinctive body of knowledge about consumers and consumption (Andreasen 1993; Belk 1987a, 1987b; Folkes 2002; Holbrook 1987; Kernan 1979; Lehmann 1996; Levy 1992; MacInnis 2004; Olson 1982; Richins 2001; Sheth 1985; Shimp 1994; Wells 1993; Wright 2002; Zaltman 2000). Hirschman, Elizabeth C. and Craig J. Thompson (1997), “Why Media Matter: Towards a Richer Understanding of Consumers' Relationships with Advertising and Mass Media,” Journal of Advertising, 26 (Spring), 43–60. Otnes, Cele, Tina Lowrey, and L. J. Shrum (1997), “Toward an Understanding of Consumer Ambivalence,” Journal of Consumer Research, 24 (June), 80–93. Muñiz, Albert and Thomas C. O'Guinn (2000), “Brand Communities,” Journal of Consumer Research, 27 (March), 412–32. Person-centered therapy, also known as person-centered psychotherapy, person-centered counseling, client-centered therapy and Rogerian psychotherapy, is a form of psychotherapy developed by psychologist Carl Rogers beginning in the 1940s and extending into the 1980s. To close with an anthropological insight, scientific culture as an organization of diversity creates myriad situations in which “people must deal with other peoples' meanings … at times, perhaps, one can just ignore them. In hindsight, even during the disciplinary turmoil of the 1980s, it would have been possible to argue that an understanding of consumer symbolism and lifestyle orientations is essential to successful marketing strategies (see Levy 1959, 1981) and to have anticipated many of Wells's (1993) discovery-oriented proposals for enhancing the relevance of consumer research. For example, Schlosser's Fast Food Nation (2001) uses the ubiquity of fast food consumption to critically analyze the socioeconomic and cultural forces that have transformed the nature of work, leisure, and family relationships in post–World War II America. Gould, Stephen J. Wooten, David B. These complications frequently engender the use of myriad coping strategies, compensatory mechanisms, and juxtapositions of seemingly antithetical meanings and ideals. Such research has examined North American (McCracken 1986; Witkowski 1989), African (Arnould 1989; Bonsu and Belk 2003), Asian (Applbaum and Jordt 1996; Joy 2001; Tse, Belk, and Zhou 1989), and eastern European contexts (Coulter et al. Most particularly, Belk (1986, 1987b) and Holbrook (1987) cautioned that being unduly wedded to a managerial perspective posed formidable barriers to investigating consumption in its full experiential and sociocultural scope and to developing an autonomous discipline of consumer behavior that would not be regarded as a subspecialty of marketing, advertising, or the base disciplines. Dawn Iacobucci, New York: Wiley & Sons, 165–94. Holt (2004) shows how longitudinal changes in advertising campaigns for iconic brands, such as Bud and Mountain Dew (and their respective failures and successes), are related to specific cultural tensions and economic anxieties that dominate particular historical moments. Wright, Peter (2002), “Marketplace Metacognition and Social Intelligence,” Journal of Consumer Research, 28 (March), 677–82. University post-graduates can also enrol for courses at TVET Colleges for more practical exposure. 0000115215 00000 n
Such a disciplinary situation may not always be comfortable or comforting, but it can be energizing, thought provoking, and inspiring, and it can provide a fertile intellectual ground for theoretical innovations and advancements. The expansion of CCT coincides with increasing concerns over the field's fragmentation and the seeming lack of a common theoretical vernacular and agreed-upon motivating problems and questions to bind consumer researchers together in a common, distinguishing intellectual project. Sherry, John (1983), “Gift Giving in Anthropological Perspective,” Journal of Consumer Research, 10 (September), 157–68. Owing to its epistemological grounding, CCT is infused by a spirit of critical self-reflection and paradigmatic reinvention and a corresponding antipathy toward the idea of settling into a comfortable, but intellectually stultifying orthodoxy. ——— (1988), “Relativism Revidivus: In Defense of Critical Relativism,” Journal of Consumer Research, 15 (December), 403–6. While individuals can and do pursue personally edifying goals through these consumer positions, they are enacting and personalizing cultural scripts that align their identities with the structural imperatives of a consumer-driven global economy. Osborne, Lawrence (2002), “Consuming Rituals of the Suburban Tribe,” New York Times Magazine, 28–31, January 13, 2002. Rook, Dennis W. (1985), “The Ritual Dimension of Consumer Behavior,” Journal of Consumer Research, 12 (December), 251–64. Consumer culture theorists read popular culture texts (advertisements, television programs, films) as lifestyle and identity instructions that convey unadulterated marketplace ideologies (i.e., look like this, act like this, want these things, aspire to this kind of lifestyle) and idealized consumer types (Belk and Pollay 1985; Hirschman 1988, 1990; Schroeder and Borgerson 1998; Stern 1993, 1995). We then assess how CCT has contributed to consumer research by illuminating the cultural dimensions of the consumption cycle and by developing novel theorizations concerning four thematic domains of research interest. Hudson, Laurel Anderson and Julie L. Ozanne (1988), “Alternative Ways of Seeking Knowledge in Consumer Research,” Journal of Consumer Research, 14 (March), 508–21. Spiggle, Susan (1994), “Analysis and Interpretation of Qualitative Data in Consumer Research,” Journal of Consumer Research, 21 (December), 491–503. McCracken, Grant (1986), “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods,” Journal of Consumer Research, 13 (June), 71–84. Holbrook, Morris B. and Mark W. Grayson (1986), “The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa,” Journal of Consumer Research, 13 (December), 374–81. 2004; Sherry 2004). ——— (1988), “The Ideology of Consumption: A Structural-Syntactical Analysis of ‘Dallas’ and ‘Dynasty,’” Journal of Consumer Research, 15 (December), 344–59. Reciprocally, CCT examines the relationships among consumers' experiences, belief systems, and practices and these underlying institutional and social structures. 2003; Coulter et al. Whether characterized as a subculture of consumption (Kates 2002; Schouten and McAlexander 1995), a consumption world (Holt 1995), a consumption microculture (Thompson and Troester 2002), or a culture of consumption (Kozinets 2001), this genre of CCT builds upon Maffesoli's (1996) ideas on neotribalism. ——— (1996), “Figures of Rhetoric in Advertising Language,” Journal of Consumer Research, 22 (March), 424–36. 1993; Kates 2002; Kozinets 2001, 2002; McAlexander, Schouten, and Koenig 2002). This “distributed view of cultural meaning” (Hannerz 1992, 16) emphasizes the dynamics of fragmentation, plurality, fluidity, and the intermingling (or hybridization) of consumption traditions and ways of life (Featherstone 1991; Firat and Venkatesh 1995). Belk, Russell W., Guliz Ger, and Soren Askegaard (2003), “The Fire of Desire: A Multisited Inquiry into Consumer Passion,” Journal of Consumer Research, 30 (December), 326–52.