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The advert encouraged consumers to book Easter and summer holidays with the airline after having received vaccinations, suggesting that people could “jab and go” with footage showing people in their 20s and 30s enjoying the destinations. The ASA said it was "misleading" for the airline to suggest people would be safe to travel by Easter. One million seats on sale for €19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more — so you can jab and go.” British tourists are welcome in Cyprus from May 1 Credit: PA. Nearly a million people in the UK have received two doses of the Covid vaccine. "It was therefore important that advertisers were cautious when linking developments in the UK's response to the pandemic to specific timeframes around which life might return to some level of normality, particularly when linking it to how confident consumers could be when making purchasing decisions. The airline also stated that the Government had continued to give "optimistic" briefings into the New Year by which time more than 1.3million people had already been vaccinated. The firm believed the ads were "uplifting" and encouraged viewers to consider a "brighter future" when restrictions were lifted and people could go on holiday with friends and family again. On Boxing Day, Ryanair began a new ad campaign aimed at enticing passengers to book their spring and summer travel early. It ordered that the advert in question must be removed by Ryanair. Ryanair “Jab & Go” Ad Campaign Ruled Offensive And Misleading. Ryanair ‘jab and go’ offer described by advertising watchdog as misleading, irresponsible, and in poor taste with an ‘inappropriate tone’ The ad promoted flights to European destinations and offered seats for €19.99; It said: ‘Vaccines are coming, so book your Easter and summer holidays today’ The Advertising Standards Authority (ASA) said it had received 2,370 complaints about the advert – which was shown from December to January – making it the third most complained about of all time. "We considered that based on the information available at the time it was clear that it was highly unlikely that societal groups outside of phase one of the rollout would be maximally protected in time to holiday in either summer or Easter 2021. The ads, which were first screened on Boxing Day, began with an image of a medical syringe and a vial labelled "vaccine" and large on-screen text stating "vaccines are coming". However, complaints that the ads were offensive because they "trivialised" ongoing Covid restrictions and the effects of the pandemic on society were rejected by watchdogs. Advertisement. Fewer than half of states are giving vaccine... Fauci hopes Trump will tell supporters to get... Ryanair's 'jab and go' advert banned for encouraging people to book holidays. Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been supported by Ireland’s advertising watchdog in a draft report. A new television campaign tells travellers to “jab and go!”, suggesting that Ryanair believes vaccination against the novel Coronavirus will be a pre-requisite to fly as travel restrictions are slowly eased. The ASA said that although some viewers may have found the tone of the advert ‘distasteful’, it was unlikely to have caused widespread offence. Footage showed groups of people in their 20s and 30s enjoying the holiday destinations. Get the latest money advice, news and help straight to your inbox - sign up at mirror.co.uk/email. RyanAir release Jab and Go advert RyanAir released an advert encouraging customers to “Jab and Go” whilst advertising tickets for the upcoming Easter and Summer holidays. Hundreds of others complained that the ads, and particularly the "Jab & Go" claim, were "irresponsible.". “One million seats on sale from £19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more so you could jab and go. The watchdog said this applied especially to time frames with regard to life in the UK returning to ‘some level of normality’. The voice-over added: "Book today on  Ryanair.com  and if your plans change, so could your booking," while large on-screen text stated: "JAB & GO!". So book your Easter and summer holidays today with Ryanair. The ad encouraged consumers to book Easter and summer holidays with the airline after having received vaccinations, suggesting that people could ‘jab and go’. Advertisement. Ryanair is under investigation over a “jab and go” advert urging customers to book Easter flights, with Britain’s advertising watchdog probing whether the ad breached its rules. One million seats on sale for €19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more — so you can jab and go.” Photo: Artur Widak/NurPhoto via Getty Images Ryanair has been forced to remove its ‘jab and go’ travel advert after it became the third most complained about advert of all time. Continuing with its defence, the company said it did not think the content was insensitive to people who had had Covid-19 or who had lost people to the virus, or to those working on the front line of the pandemic. The advert voiceover said: “Vaccines are coming, so book your Easter and summer holidays today with Ryanair. Something went wrong, please try again later. A Ryanair ad encouraging people to book summer holidays because ‘vaccines are coming’ has been pulled after backlash from viewers. The reckless ad encouraged viewers to book their Easter and summer holidays, suggesting that passengers were free to ’Jab & Go’ after receiving their inoculation. The watchdog upheld the complaints, saying it was “likely that consumers would interpret the phrase ‘vax and go’/‘jab and go’ as an unequivocal endorsement of vaccinating and travelling unconditionally”. So book your Easter and summer holidays today with Ryanair…you could jab and go!” Footage showed groups of people in their twenties and thirties enjoying holiday destinations. The ASA ruling said: ‘We told Ryanair DAC to ensure their ads did not mislead viewers about the impact that Covid-19 vaccines would have on their ability to travel abroad during Easter and summer 2021, and to ensure their ads did not encourage irresponsible behaviour.’, Get in touch with our news team by emailing us at [email protected]. Footage showed groups of people in their 20s and 30s enjoying the holiday destinations. "We further considered the ads encouraged people to behave irresponsibly by prompting those who were not yet eligible to be vaccinated to contact GPs or other NHS services in an attempt to arrange vaccination, at a time when health services were under particular strain. Our. The budget airline also said the advert had intended to be ‘uplifting’ and encourage viewers to consider a ‘brighter future’ when people could go on holiday with friends and family again. So you could jab and go!’ "For those reasons, we concluded the ad was irresponsible.". So you could jab and go!". According to the Times, the advert voiceover said: “Vaccines are coming, so book your Easter and summer holidays today with Ryanair. The Advertising …. SNP’s Blackford attacked as MPs pushed to ‘breaking point’ after 30-minute Brexit rant, Royal regret: How Harry and Meghan ‘have only helped republicanism’ through explosive PR, People who view child abuse images 'need counselling, not jail', suggests report, Prince William’s controversial royal snub to Beatrice and Eugenie caused serious ‘ruckus’, Schoolgirl raped by man who dragged her into bushes in London park. The advert says: Nor did they claim that vaccinations were a prerequisite to travel. 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You can unsubscribe at any time. So you could jab and go!" "We therefore concluded that the implication in the ads that most people who wished to go on holiday at Easter or summer 2021 would be vaccinated in time to do so, and that being vaccinated against Covid-19 would allow people to go on holiday without restrictions during those periods, was misleading.". Ryanair said it “respectfully disagrees” with the decision, arguing the advert is both factual and accurate. A voice-over stated: ‘Covid vaccines are coming. An ASA spokesman said: "We considered that consumers could easily be confused or uncertain about the situation at any given time and how it might develop throughout 2021. For more stories like this, check our news page. It added that it believed the Government’s ‘optimistic’ briefings implied that a significant proportion of the population would be vaccinated midway through the year. The advert encouraged consumers to book Easter and summer holidays with the airline after having received vaccinations, suggesting that people could “jab and go”. Posted by: Emma Hall in Advertisers, Agencies, Creative, News February 3, 2021 0. The ad encouraged consumers to book Easter and summer holidays with the airline after having received vaccinations, suggesting that people could ‘jab and go’. The UK’s advertising watchdog has banned Ryanair’s controversial “jab and go” holiday TV campaign, saying it encouraged the public to act irresponsibly once they have received a coronavirus vaccination shot.. Ryanair further said that the ads were intended to be uplifting and to highlight a brighter future when holidays would be possible. “Covid vaccines are coming so book your Easter and summer holidays today with Ryanair,” the much-criticised commercial exclaims. A voiceover on the TV version of the ad said: ‘Vaccines are coming, so book your Easter and summer holidays today with Ryanair. As such, they did not believe viewers would interpret the term “jab” to refer to a single dose of vaccine, which would enable them to experience immediate immunity and thereby allow them to go on holiday. Complaints were made by people who felt ‘jab and go’ implied that most of the UK population would be able to travel unaffected by coronavirus regulations by summer 2021. Many people complained that the ads - and particularly the claim "Jab & Go" - were "misleading" as they implied that most of the UK population would be successfully vaccinated against Covid-19 by the summer, and would be able to go on holiday unaffected by travel or other restrictions related to the pandemic. Footage showed groups of people in their 20s and 30s enjoying the holiday destinations. “One million seats on sale from £19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more so you could jab and go,” the ad continues. The company said it had made no specific claims about who, when or how vaccines would be administered, or how long it would take for people to become fully protected. Featuring a bottle and a syringe, the advert told viewers: “Covid vaccines are coming so book your Easter and summer holidays today with Ryanair… you could jab and go.” He continued: "Many complainants also raised concerns that the ads, and particularly the claim 'Jab and go' implied that individuals would be able to obtain a vaccine 'on demand' in order to go on holiday, and that maximal protection could be achieved immediately after one dose of vaccine. The advert tells the public: “Covid vaccines are coming so book your Easter and summer holidays today with Ryanair. "One million seats on sale from £19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more. Two "irresponsible" Ryanair TV ads which encouraged people to book summer holidays because "vaccines are coming" have been banned following thousands of complaints. 0 Shares. The advert encouraged consumers to book Easter and summer holidays with the airline after having received vaccinations, suggesting that people could "jab and go". Ryanair’s advert says it has a million seats available from £19.99 under the slogan “vaccines are coming” and “jab and go!”. When you subscribe we will use the information you provide to send you these newsletters.